RETAILERS WILL EMBRACE NFC

RETAILERS WILL EMBRACE NFC

Why: 

The banks want it. The credit card companies want it. Most of the mobile makers want it. NFC is quick. convenient, saves you from having to mess around with plastic cards when you're buying a cup of coffee, and pretty much every phone maker bar apple is on board. 

Why Not:

Recession-hit retailers are wary of splashing out on new NFC-enabled tills when it's unclear whether they'll get that money back. 

In--app purchasing and alternative payment systems such as square are stealing some of NFC's thunder. Paypal reckons it's a technology looking for a problem to solve, not a must-have for shops. 

The Odds:

7/2. We're not at the tipping point yet.